Whitman Publishing Company
Whitman Publishing Company acquired the rights to J. K. Post's coin board in the fall of 1935. Initially, it just replaced the KENT CO. COIN CARD imprint with its own, noting the Post copyright at the lower left corner of each board. These were printed in a variety of backing colors, finally settling on tan for all titles. This First Edition of Whitman boards was quickly replaced by completely revised layouts and graphics late in 1936 that omitted any reference to Post. These new boards displayed silver printing on blue paper that was either flocked (1936-38) or plain (1938-40). There was also a retro series of boards for Indian Head and Lincoln Pennies produced in 1937 that satisfied requests for the earlier style inherited from Post. These retained the old color scheme of gold printing on black paper. Two years later, another odd pair of boards for these same titles appeared with silver printing on black paper and very plain, block-lettered titles and no borders whatsoever. For the more determined collectors, Whitman produced a two-volume album in which the more popular titles were bound together under heavy, rigid covers.
Though Whitman began producing coin folders early in 1941, it also put out a new line of boards having silver printing on black face paper with red backings. Below are a collection boards arranged chronologically that reveal the evolution of Whitman's line through its discontinuance in late 1942. By then, wartime shortages of paper led to the company focusing its limited resources solely on the more promising folders.
Though Whitman began producing coin folders early in 1941, it also put out a new line of boards having silver printing on black face paper with red backings. Below are a collection boards arranged chronologically that reveal the evolution of Whitman's line through its discontinuance in late 1942. By then, wartime shortages of paper led to the company focusing its limited resources solely on the more promising folders.
|
|
|
|
|
|